The Wyndham Rewards Wyzard
Client: Wyndham Hotel Group
Work: Branding, TV, Radio, Social, Digital
Tonality, Brand Guidelines, Brand Collateral, Display Ads, TV/ Radio/ Social Content / Corporate Video Scripts: Me
Art Director: Angela Granados
Yes, that’s Thormund from Game of Thrones. And no, I have never watched Game of Thrones.
Dedicated space for you to recover from your gasp in disbelief.
Regardless of my GoT illiteracy, I loved shooting with Kristofer—he’s such a great everything.
We cast him to play the Wyndham Rewards Wyzard, the face of Wyndham Rewards’ loyalty program.
No tricks.
Just Wyndham Rewards magic.
Redesigned for those who earn, the program celebrates Wyndham guests with points & perks based accumulated at any Wyndham Rewards Hotels & Resorts location.
Members could redeem 15,000 points for a free night at more than 7,500 hotels worldwide, and use 3,000 points plus cash to pay for their next booking.
Made “hotellionaire”
a thing.
Then turned Thormund into Santa.
© Mara Miculescu
Copywriters: Ciaran Murphy, Katie Redmond
Art Director: Angela Granados
Agency: People, Ideas & Culture